A MAGNET MONSTER CASE STUDY
Engravers Guild
Engravers Guild Email Marketing Case Study
Engravers Guild Email Marketing Case Study
Project Overview
Engravers Guild aims to be one of the leading UK destinations for personalised gifting. Leveraging innovative technology with the traditional skills of craftsman, they approached Magnet Monster to help their brand story and rich heritage shine through in their emails.
We built the flow setup from the ground up on Klaviyo, with a particular emphasis on capturing zero-party data for key gifting seasons. With a longer buying cycle for most customers, it was critical for us to collect and personalise this information at key holiday seasons to maximise conversions for the brand.
Project Overview
Engravers Guild aims to be one of the leading UK destinations for personalised gifting. Leveraging innovative technology with the traditional skills of craftsman, they approached Magnet Monster to help their brand story and rich heritage shine through in their emails.
We built the flow setup from the ground up on Klaviyo, with a particular emphasis on capturing zero-party data for key gifting seasons. With a longer buying cycle for most customers, it was critical for us to collect and personalise this information at key holiday seasons to maximise conversions for the brand.
"Magnet Monster is an integral partner for our company. Taking us from zero email revenue to six-figure sales in under a year, they've been an important part in taking our business to the next level. Their input, though, goes beyond just email, offering insight and strategic expertise to all parts of our marketing activity. Their advice is structured and clear, and their ambition for their clients' businesses is clear to see. We would highly recommend Adam and his team, and would suggest you setting up a call to learn more about what they can bring to your operation."
Welcome Flow
Designed to share the rich heritage of Engravers Guild from its humble beginnings.
Zero-Party Data Flows
We captured customer information pertaining to Mum’s, Dad’s and Partner’s birthday’s to send timely reminders close to the date to drive gift purchases.
Expected Date of Purchase Flow
Leveraging Klaviyo’s predictive analytics, we were able to use data science featured within the platform to drive repeat sales when the customer was most likely to purchase.
Christmas Gifting Campaigns
The holiday season is Engravers Guild’s busiest period, and driving time-sensitive reminders over email is a critical sales channel for the business.
Valentine’s Day Campaigns
Celebrating a day of love: we planned a series of Valentine’s Day campaigns to capitalise on this busy trading period and drive repeat customer revenue.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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