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Project Overview
Feey worked directly with Magnet Monster CEO, Adam Kitchen, over the Autumn of 2022 to recreate their email marketing automation strategy as they prepared to scale their business.
Adam flew directly to Feey's headquarters in Switzerland to ideate with Feey's team and learn more about their business operations and vision. While our team created the strategy and built the emails directly in Klaviyo, the designs you see below were created by Feey's phenomenal design team.
Project Overview
Feey worked directly with Magnet Monster CEO, Adam Kitchen, over the Autumn of 2022 to recreate their email marketing automation strategy as they prepared to scale their business.
Adam flew directly to Feey's headquarters in Switzerland to ideate with Feey's team and learn more about their business operations and vision. While our team created the strategy and built the emails directly in Klaviyo, the designs you see below were created by Feey's phenomenal design team.
"Working with Adam on Feey's email marketing strategy helped us to dramatically improve our customer journey and amplify revenue opportunities from the channel. The whole team at Magnet Monster was extremely responsive, knowledgeable about the intricacies of the channel and consent-based practices, as well as being a joy to work with. We couldn't be happier with the end results."
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Welcome Flow
By collecting zero-party data from customers about their interests in plants, we were able to create granular paths in the welcome flow to demonstrate how Feey's products could help each customer feel more connected to nature and improve their wellbeing.
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Fulfilled Order Flow
1st Time Buyers
After analysing Feey's data, we wanted to see whether we could improve repurchase rates by increasing the messaging cadence in the first 40 days after the customers first order. We A/B tested a slower cadence VS higher frequency, focusing on amazing content and teaching the customer how to nurture their plants throughout.
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Reviews.io
Positive Review Flow
This flow was set up to collect deep qualitative insights from happy customers and create a feedback loop to our CRO & marketing team to improve positioning. The flow triggers when a customer leaves a positive review and to date has achieved over a 56% click rate & 3.5% placed order rate from over 1,000 customers!
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Ambassador Invitation Flow
When customers have placed at least 3 orders over all time and placed a positive review, we set up a flow to invite them to apply to become ambassadors! This allows Feey to scale their social media assets and automatically vet high-quality applicants to the brand.
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Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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