A MAGNET MONSTER CASE STUDY
Hey bud
Hey Bud Email Marketing Case Study
Hey Bud Email Marketing Case Study
PROJECT OVERVIEW
Hey Bud Skincare is one of Australia’s most exciting D2C startups, specialising in hemp skincare. Going through a brand refresh, they approached us to rehaul their existing automation setup and integrate zero-party data to understand their customers better as well as personalise the customer journey. See for yourself the stunning end results that are helping them scale their brand.
PROJECT OVERVIEW
Hey Bud Skincare is one of Australia’s most exciting D2C startups, specialising in hemp skincare. Going through a brand refresh, they approached us to rehaul their existing automation setup and integrate zero-party data to understand their customers better as well as personalise the customer journey. See for yourself the stunning end results that are helping them scale their brand.
“Working with Magnet Monster on our email & SMS automation strategy has been an awesome experience from start to finish. They took the time to understand our brand’s positioning and differentiation in the marketplace, and their design team was fast and responsive to assimilate our feedback on the tone of voice and value proposition in a way that resonates with our customers. The flows have performed extremely well so far, and we would highly recommend working with them to refine your email & SMS marketing strategy to help you scale profitably.”
Welcome Flow
We combined zero-party data from signup forms to deliver a personalised experience to the customer, touching upon their skincare challenges and deploying a witty conversational tone to drive more conversions in the Welcome Flow.
Post-Purchase Flow
Our proactive approach to notify the customer of their deliver ensures a smooth onboarding experience, while emphasising the rewards program gears customers up for a repeat purchase down the road.
Predicted Date of Next Order Flow
Using Klaviyo’s predictive data science technology we were able to provide timely reminders to customers when they’re likely running low to replenish their products.
Subscription Flows
Subscription plays a key role in driving recurring revenue for hey Bud Skincare’s business. These targeted emails help the customer to personalise their subscription which is the key to maximising Customer Lifetime Value across the board.
VIP Cohort Flow
Qualitative feedback is essential to driving product innovation and a better customer experience. This flow was created to achieve these goals.
Cart Abandonment Flow
We fused together social proof to overcome objections alongside targeted incentives to drive more sales from cart abandoners.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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