A MAGNET MONSTER CASE STUDY
LampTwist
LampTwist Email Marketing Case Study
LampTwist Email Marketing Case Study
PROJECT OVERVIEW
Magnet Monster was approached by LampTwist, one of Europe's biggest online retailers for designer lighting to help design and implement a campaign strategy to maximise sales over the Black Friday/Cyber Monday and holiday period. After being impressed with our initial email automation setup for their store, we devised a plan to maximise sales and overall profitability during this frenetic period.
Being a Belgian company selling across Europe, we had to craft campaigns in English, French and Dutch to appeal to all audiences!
PROJECT OVERVIEW
Magnet Monster was approached by LampTwist, one of Europe's biggest online retailers for designer lighting to help design and implement a campaign strategy to maximise sales over the Black Friday/Cyber Monday and holiday period. After being impressed with our initial email automation setup for their store, we devised a plan to maximise sales and overall profitability during this frenetic period.
Being a Belgian company selling across Europe, we had to craft campaigns in English, French and Dutch to appeal to all audiences!
"Before my first meeting with Magnet Monster, I didn't really believe email would bring us a lot of money. All the mailings we did before weren't really working well. But Magnet Monster made us think outside of the box and set up some incredible automated flows that are now such a vital part of our revenue. The communication and strategy was very clear and I would be happy to recommend their services to anybody in the eCommerce field."
Black Friday
We created a strategy designed to engage customers each day over a two week period. Starting with an introduction from the CEO and followed up with notifications of the brands running limited time offers throughout the duration of the period. Customers were conditioned to check their inbox each day during what is usually the most congested period of the holidays.
Cyber Monday
Cyber Monday provided another opportunity to squeak out some remaining sales from our audience with an exclusive offer over the day.
Christmas
Transitioning into the Christmas period, we focused more on gift-giving and scaled back on the discounts to our audience to preserve margin but maintain interest in shopping online.
Singles Day
Taking advantage of key dates in the calendar is a great way to re-engage your audience and keep them interested in your brand. That’s exactly what we did with these Singles Day campaigns.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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