A MAGNET MONSTER CASE STUDY
Waterdrop
Waterdrop Email Marketing Case Study
Waterdrop Email Marketing Case Study
PROJECT OVERVIEW
waterdrop® approached Magnet Monster in the Autumn of 2021 with a view to managing their US CRM-marketing strategy. Over the course of a year, we worked to rebuild their core customer journey, enhance the success of their loyalty program and drive retention through sophisticated A/B testing and segmentation.
The waterdrop® project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and Direct Mail marketing.
We’re proud to present some of our best work yet for an iconic brand in the industry.
PROJECT OVERVIEW
waterdrop® approached Magnet Monster in the Autumn of 2021 with a view to managing their US CRM-marketing strategy. Over the course of a year, we worked to rebuild their core customer journey, enhance the success of their loyalty program and drive retention through sophisticated A/B testing and segmentation.
The waterdrop® project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and Direct Mail marketing.
We’re proud to present some of our best work yet for an iconic brand in the industry.
“Working with Magnet Monster over the past 12 months has helped to mature waterdrop®'s CRM efforts and lead to a data-driven, performance-focused setup that optimises the customer journey and is supportive of our wider business goals beyond revenue.”
Upsell Flow | Expected Date of Purchase
Leveraging Klaviyo’s predictive analytics features, we were able to stay top-of-mind for high frequency buyers and build in customer advocacy with gifting incentives.
Winback Flow | Expected Next Order Date | Repeat Purchasers
Tapping into Klaviyo's data science features, our goal with this flow was to prevent churn and keep the customer disciplined on their hydration journey.
Loyalty Lion Bi-Monthly Points Reminder
waterdrop®'s loyalty program goes far beyond a generic points-based system and is strategically designed to build in habit formation to their customers leading to high CLV. These flows were designed to maintain engagement in the program and stay top-of-mind.
APP-focused flows
Working with the waterdrop® team, we were able to integrate APP-focused flows into Klaviyo to build out the lifestyle element of the brand and keep customer engagement sky-high on mobile devices.
LUCY® product launch
We joined forces with the waterdrop team to help them launch LUCY®, their latest creation over email.
Black Friday & Cyber Monday Campaigns
BFCM: Say no more! No explanation is needed. A privilege for our team to support on the biggest eCommerce date in the diary as waterdrop® headed into the Holiday Season with these elegantly designed campaigns.
Cover FX
The CoverFX project was one of the most fun and impactful we’ve had the privilege to work on at Magnet Monster, spanning email, SMS and collecting qualitative research to further enhance their business.
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